If you:

  • …manage a large firm with young associates
  • …are an individual who places high value on performance
  • …represent a legal association looking for a program to develop skills
  • …want to do the best possible job on behalf of your client
  • …feel challenged in the presentation area
  • …are shifting the focus of your career
  • …then you will benefit!


You can expect:

  • … a change in results.You experience increased confidence.
  • … better answers from witnesses through better questioning.
  • … to learn techniques which help jurors remember important facts.
  • … comfort level increases.
  • … your stress response decreases.
  • … to learn which behaviors negatively impact believability and credibility, and how to change those behaviors.
  • … be better able to convey your passion for each case


Many people believe that successful trial attorneys just inherently know what to do, or learn from experience. One lawyer recently revealed, “Prior to this program I didn’t realize that these persuasion skills were actually skills you could learn.”

Courtroom Persuasion recognizes that the most successful courtroom advocates possess techniques of communication and storytelling that have been used for centuries by theater professionals. These techniques may appear endowed by birth, but are in fact skills that can be learned. Courtroom Persuasion introduces the beginning as well as the skilled advocate to communication tools used by theater professionals – actors, directors and playwrights – to present material in persuasive and memorable ways.

How does a lawyer use vocal and physical techniques to generate interest and maintain juror focus? Why is juror-point-of-view so important? How does one see from another person’s viewpoint? What does it mean to “be yourself?” Why is it necessary to develop acting skills as a lawyer? Of what value are emotions in a trial? How can the lawyer use imagery to evoke the desired juror response? These questions and more are covered in Courtroom Persuasion.